D&AD: The Copy Book [D&AD] on *FREE* shipping on qualifying offers. The superstars and leading professionals in the business of writing ads In . A book about writing for advertising. Good copy gets read. So the idea behind the cover design is all about reading. We visited an eye-tracking lab and recorded. Buy D&Ad Copy Book 01 by D&AD (ISBN: ) from Amazon’s Book Store. Everyday low prices and free delivery on eligible orders.

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What an amazing, insightful read!

Kelly rated it really liked it Jan 05, Thanks for telling us about the problem. It also makes you long to be a copywriter in the ’90s, because then, the copy was longer, richer, and was read by people with longer attention spans.

Mar 10, Astha Prakash rated it it was amazing. Not bad to have on your coffee table and read occasionally, a scribe or two at a time. Register Now to Keep Reading Once registered you will have access to this article and all other feaures, access our archive and case studies, be able to submit your work to us and receive our newsletter if opted-in.

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So the idea behind the cover design is all about reading.

Want to Read Currently Reading Read. Pedro Tavares rated it it was amazing Feb 20, A story teller and a aesthetic copywriter. We visited an eye-tracking lab and recorded the eye movements of someone reading the book title.

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D&AD: The Copy Book by D&AD

Vinay rated it it was amazing Nov 08, Today, digital advertising makes us scream and shout over all t What an amazing, insightful read! Want to Read saving…. No trivia or quizzes yet. To see what your friends thought of this book, please sign up. Lekshmi rated it it was amazing Dec 14, There’s a Pencil with your name on it.

D&AD: The Copy Book

Open Preview See a Problem? Mugdha Joshi rated it liked it Dec 27, Apr 13, Tim Hodge rated it really liked it. Not every entry is worthwhile and ths everyone who was worth it was entered.

Neil rated it it was ok Mar 11, My favorite was Bob levenson.

Sign in to Your Account or Register. Today’s times have their own advantages as well.

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Hardcoverpages. Fantastic, despite the fact that pages are inexplicably in French. Otherwise, we’ll assume you’re OK to continue. An insightful compendium of stories, tips bbook even some amusing rants about what it means to be a copywriter.

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Jan 21, Rob Estreitinho rated it really liked it Recommends it for: Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals—often agency leaders or owners themselves. Today, digital advertising makes us scream and shout over all the noise in the overcrowded, chaotic copyy of cyberspace, to even be heard.

Though now outdated, the best-selling book remains an important reference work today—a bible for creative directors. This data was overlaid on the title for the final cover design.